Hi,I'm Ryan Gondokusumo
an online entrepreneur and business consultant.
Ryan adalah pendiri Sribu (www.sribu.com), platform freelancing terbesar di Indonesia yang membantu bisnis menemukan dan merekrut tenaga kerja freelance yang berkualitas dalam hitungan menit, bukan bulan.
Sebelum mendirikan Sribu pada tahun 2011, Ryan bekerja di beberapa perusahaan multinasional di Amerika Serikat dan Indonesia dengan fokus pada pengembangan bisnis dan pemasaran. Ryan lulus cum laude dari Purdue University pada tahun 2006 dengan gelar Sarjana Teknik Elektro.
Ryan telah bekerja sebagai konsultan bisnis online untuk banyak bisnis yang ingin memulai atau mengembangkan kehadiran mereka secara online, serta untuk startup. Bidang keahliannya mencakup pengembangan produk, pengembangan pelanggan, pertumbuhan, dan konversi.
About Ryan
Ryan Gondokusumo is the founder of Sribu.com, Indonesia’s largest freelancing platform, built to help businesses find and hire the right freelance talent within minutes — not months. Under his leadership, Sribu has empowered 50,000+ companies to scale faster by connecting them with curated, high-quality freelancers across various industries.
Today, Ryan also serves as a trusted online business consultant & advisor, working closely with 50+ companies looking to transform their operations digitally. His areas of expertise include product development, customer development, user acquisition, and conversion optimization — helping both growing businesses and startups navigate the path to sustainable online success.
Accomplishments & Awards:
- Scaled Sribu.com to 50,000+ paid clients through digital growth strategies
- Raised multiple funding rounds between 2012 and 2021
- Led to the acquisition of Sribu by Mynavi Japan in 2022
- Named in Forbes 30 Under 30 Asia list in 2015
- Winner of INAICTA (Indonesia ICT Award) in 2013
Skills & Expertises:
Digital Transformation
Product Development
Growth & Conversion Optimization
End-to-End Digital Marketing (Ads, SEO, GEO, AEO)
Fundraising & M&A (Mergers & Acquisitions)
Featured in:
I’ve experienced exactly what you’re going through.
- You feel alone in the journey of growing your business
- You face critical challenges but have no one to turn to
- You're unsure if the decisions you made are right
- You give your all, yet feel underappreciated
- You care for everyone, but no one seems to care for you
- You feel like your business is running your life
- You've thought about giving up — more than once
The situations mentioned above are completely normal when you’re a business owner. It’s something we all have to navigate. Fortunately, after growing my own business for over 10 years, I’ve learned a few valuable lessons on how to build a successful business — and I’m happy to share them with you:
- Manage your time by focusing only on what matters most.There will be countless distractions — identify them, write them down, and eliminate them.
- Choose the right co-founder.You can’t do everything on your own — physically or mentally. The right partner can make all the difference.
- Simplify and automate whatever can be simplified and automated.Efficiency compounds over time.
- Be data-driven.Never execute without supporting data. Intuition is valuable, but data keeps you grounded.
- Keep learning.Personal development isn't optional — it's essential for every founder.
- Persistence is everything.There will be moments of doubt. The key is to keep going.
Many companies have reached out to me and hired me as their consultant to help grow their online businesses. You can view some of the case studies here:
Case Study Megayaya
Industry
Industrial Lifting Equipment
Website
Megajaya is a company that sells lifting and marine equipments since 1983. PT Sumber Mega Jaya is located at Glodok, the center area of industrial equipment
Case Study Mega Jaya - AEO (Answer Engine Optimization) via AI
Case Study Megayaya
Project End to End Sales Funnel We rebuilt Mega Jaya’s website with wordpress & woocommerce feature which is better for SEO. We focuses on high impression and selling keywords, such as: ‘jual wire rope’.
Durations
Aug 2020 - now
Scope
E-commerce, SEO, Google Adwords, FB/IG Ads, Email Marketing, CRM
Notable Results
- 9,902 leads from month 1- 10
- 2,279 deals from month 1- 10
Case Study Intiland
Industry
Property
Website
PT Intiland Development Tbk is an Indonesia-based company is engaged in operating mixed-use and high-rise, residential estates, industrial estates and investment properties.
Intiland won The Best Property Developers Website Awards at the 2019 Golden Property Awards for their website, https://www.intiland.com/.
Case Study Intiland
Project End to End Sales Funnel We rebuilt Intiland’s website with wordpress which is better for SEO. We focuses on high impression and selling keywords, such as: ‘Perumahan di jakarta selatan’.
Durations
Mar 2020 - now
Scope
SEO, Google Adwords, FB/IG Ads, Email Marketing, CRM
Notable Results
- 4,085 leads from month 1- 10
- 13 deals from month 1 – 10
Case Study Peakwine
Industry
Food & Beverage
Website
Peakwine is a alcohol distributor based in Bandung that have already 20+ branches
in West Java, Jakarta & Bali. With Ecommerce Website that Sribu built, now Peakwine could deliver the alcohol beverages to many cities in Indonesia.
Case Study Peakwine - GEO (Generative Engine Optimization) via AI
Case Study Peakwine
Project End to End Sales Funnel We built Peakwine’s website with wordpress which is better for SEO. We focuses on product category & brand keywords, such as: ‘bintang crystal’
Durations
Dec 2022 - Now
Scope
SEO, Meta Ads, Email Marketing, CRM.
Notable Results
- 627 leads from month 1- 8
- 46 transactions from month 1- 8
Case Study Stop’N’Go
Industry
Reparation Services
Website
Stop’N’Go is a pioneer of leather goods repair services in Indonesia with the “while-you-wait-service” concept & is located in a number of well-known malls.
Case Study Stop ‘N’ Go - AEO (Answer Engine Optimization) via AI
Case Study Stop'N'Go
Project End to End Sales Funnel We built StopNGo’s website with wordpress which is better for SEO. We focuses on high impression and transactional keywords, such as: ‘jasa reparasi sepatu’
Durations
June 2023 - Now
Scope
SEO, Google Adwords, Meta Ads, Email Marketing, CRM
Notable Results
- 8,360 Leads for 4 Months
- Negotiations & Deals are confidential
Case Study Bumilindo
Industry
Gadget
Website
Bumilindo is a Samsung authorized store partner situated in East Java. Since 1997, Bumilindo has been distributing phones throughout Indonesia. In 2013, they began operating their own stores.
Case Study Bumilindo - AEO (Answer Engine Optimization) via AI
Case Study Bumilindo
Project End to End Sales Funnel We built Bumilindo’s website with wordpress which is better for SEO. We focuses on high impression and brand keywords, such as: ‘samsung s series.
Durations
May 2023 - now
Scope
SEO, Google Adwords, Email Marketing, CRM, SMM
Notable Results
- 474 leads from month 1- 7
- 6 deals from month 1- 7
For the past 10 years, I’ve helped hundreds of people grow their businesses—especially through online channels and digital transformation. Here’s what they’ve shared about the experience.
“We’ve been using Ryan’s service since 2020, and the results have been consistently impressive. His team and he truly understands our business needs and delivers digital strategies that work — efficient, data-driven, and tailored to our goals. Ryan has been more than just a service provider; he has been a trusted growth partner in our digital journey.”
“Ryan’s approach stands out from other agencies we've worked with. His performance-based marketing strategy not only provides us with clearer visibility into our results but also empowers us to make faster, data-driven decisions that actually move the needle.”
"Ryan has that rare combination of strategic clarity and digital instinct. He immediately understood what my business needed and laid out a step-by-step plan to build a powerful online sales channel — something I’d been struggling with for months. Just one hour with him saved me from countless hours of trial and error. Thanks to his guidance, I’m now far ahead of where I thought I’d be."
“Ryan has played a key role in helping us establish a new digital sales channel — one that consistently brings in high-quality leads and converts them into real, paying customers. His support has had a direct impact on our business growth.”
“Working with Ryan has been a game-changer for our digital presence. Since partnering with them, we've seen significant improvements in visibility, leads, and overall online marketing performance. His team and he are responsive, strategic, and truly committed to our success.”
And other 100+ companies
Here’s how I can support your growth — get in touch if you want to:
Kickstart your online business the right way
Scale your growth by 3–4x with proven digital strategies